Wednesday, August 26, 2009

Blu-ray sales not as high as expected

Despite the win in the HD DVD/Blu-ray battle, potential consumers
still hold on. Their is a decrease in standalone Blu-ray players (not
PlayStation 3, combo players, or PCs with Blu-ray drives) since the
beginning of the year.

There was a 40 percent decrease between January to February and only
small increase of 2 percent between February and March, after the win
against HD DVD.

More apparent reason reason is still the price of around $400 in
March. During the holiday season the price was closer to $300. But
also, many costumers settle for DVD quality picture and don't see
justification in spending more money on what they see as slight
increase in picture quality. According to Sony, one of the main
producers of Blu-ray drives, $200 players won't be available until
next year.

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