game content into long-term campaign planning and media buying
processes.
Electronic Arts and Massive, a sub company of Microsoft that
specializing in video game advertising, announced an expansion and
two-year extension of their agreement to offer dynamic in-game
advertising for EA video games. That means playing the EA titles like
Madden NFL football, NBA LIVE basketball, NASCAR racing and NHL hockey
and the Need for Speed series on their online network with in-game
ads.
I wonder if that means cutting the prices of console and pc games, or
just adding to the revenue of the companies involved?
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